Pros and Cons of Telemarketing
Telemarketing or telesales, can be one of the fruitful tools to promote your business through direct reaching of prospects via phone calls. It can guarantee your return of investment in the marketing field as telemarketing can boost business sales and increase profits. However, everything has its own up and down side, there are some disadvantages that you need to consider before using it. Let’s take a look!
The pros of telemarketing:
The major benefit that makes telemarketing stand out compared to other marketing strategies is that it allows you to gauge your customer’s level of interest in the products or services instantly. In addition, it allows you to do the following:
Build an immediate rapport with your customers
Creates leads and appointments
Able to explain technical issues and address customer’s concerns thoroughly
Provide a more personal and interactive sales service
Able to reach more customers compared to field sales through calls.
Sell to both new and existing customers
Achieve measurable results
Build and clean company’s database
Sell from a distant to increase sales territory
Promote other marketing activities
The cons of telemarketing:
The downside of telemarketing gives you a clearer picture if it suits your business model the best than other marketing strategies. Particularly, you will need to consider the following:
Training stuff or telemarketers is important to extract the full benefits of telemarketing. It can be time consuming and costly.
The business reputation can be destroyed if telemarketing is carried out poorly that results in a negative image of the company.
Customers list can be expensive
Customers list may not always be opted in and clean, this leaves you with the potential risk of breaking the law.
Telemarketing can be resented, especially when calls are made in the evening and when dealing with business to consumer customers.
Telemarketing has the potential to replace field sales teams or exceed them, it can generate negative feelings among the employees in the company.
Hire an outside telemarketing service provider leads you to lose control over the sales processes as they are not your employees and can’t be monitored directly.